Optimizing your social presence for search is important, right? That is certainly what we’ve all been told for some time, but determining why it’s important and deciding where to focus can be challenging. Exponential growth of a medium is great and all, but your problems figuring out how to tame the wild beast tend to grow exponentially as well.
Search engines are using social signals. It’s all gonna all help boost rankings. Actually, I noticed one trend if you get a lot of shares, tweets, likes in a really short period of time, like five hours, 10 hours, you’ll notice your rankings will really climb to the top and then they’ll go all the way back down, but you’ll be in a much better place than if you never got those social shares, likes or anything like that. So the more you can get the better off you are.
Social media and search share a two way street of influence. Social media assets have reached enough critical mass to rank on the first page of search results, as well as directly contribute to the SEO ranking of your website pages.
Social SEO (a relatively new concept) encompasses the idea that social media links and interaction play a huge part in a website’s search rankings. Search engines consistently give more rankings weight to SEO-type activities that are harder to create. (For example, creating and distributing an infographic that gets shared 30,000 times = good! vs. spending 30 seconds on a social bookmark = not so good.)