If you’re paying any attention at all to online marketing, you know that content marketing is hot. Everyone’s telling you to create compelling content that will bring customers to your website and help you rank higher in search engine results.
And then there’s social media. You know you should be getting likes and shares on social media platforms such as Twitter, Facebook, YouTube, LinkedIn,Pinterest and Google Plus. But if you want to earn those likes and shares, you need to be publishing really good content in social media – otherwise, you’re just adding to the noise.
So first, let’s get to the basic question:
Why should companies care about – and try – it?
Who should be the customers and prospects?
What should be the ideal content marketing strategy, and type of content?
When is the right time to market content?
Where should our content be marketed?
How can you find content marketing ideas?
For the answers to those questions and more, Click on image below to see full size infographic ..
Content marketing is any form of marketing that relies on or draws from editorial content. That editorial content can come in all kinds of forms:
It should go without saying that any content you publish on other websites – for example, YouTube, SlideShare or other people’s blogs – must link back to your website. Otherwise, you’re just providing goodness to someone else’s website. Not a bad thing, but not very helpful for driving traffic to your own site.
It’s not enough to create content – it has to be interesting, funny , surprising or helpful enough to get shared.
Great content fulfills the same goals as great journalism: it enlightens, informs and entertains.
To create great content, make sure you:
Note: You can create content by writing social media posts collections , video scripts, cartoons, text for infographics. etc. Choose the best way to express your brand and experience, make sure it’s shareable, and you’re good.
When people share your content, it helps you in two ways:
Both of these benefits are equally important. In an ideal world, you’d have relevant content visible in every online location that your prospects visit: video sites, slide-sharing sites, blogs, news publications – and search results. Because people use a variety of websites to learn before they buy, you want to be wherever your target customers go.
There’s one last piece to getting your content shared: You have to be someone people WANT to engage with in social media.
This means not being that guy who walks into the cocktail party and starts talking about himself, his thriving business, his genius kids, his athletic prowess and his general awesomeness. You want to be the one who walks in, smiles, and asks the person by the fireplace what she does for a living and how she feels about it…and pays close attention to the answers.
Why Should we Do Content Marketing?
Be generous in social media. Share other people’s posts; comment on their great advice or insights; ask questions. And when people share your content or ask you questions, respond in a polite and friendly manner. You’ll find more people will pay attention to your content – and share it, too.