At best, activities that fit the above description are “noise.” At worst, they are spam. Either way, they only add to the headache of information overload.
There is a consistent, time-tested process used by professional curators regardless of topic or audience:The methodology and best practices for good content curation are the same throughout.
Content Marketing Cheat Sheet
This Marketing Cheat Sheet provides you with the fundamental information to help you get started with your content marketing strategies.
Download this cheat sheet
- The six rules for content marketing – it is relevant, it closes a gap, etc.
- The top three tips for content marketing optimization – reorganize, rewrite, retire
- Glossary terms to improve your content marketing vocabulary
Simple Content Curation Workflow Steps:
Step 1: Identify – pick your topic
- Decide what you want to be known for
- Think beyond your product and brand
- Make sure your topic is relevant, helpful, focused, and important to your audience
- Play to your audience’s interests, pain points, and needs
Step 2: Follow – find your sources
- Use a variety of discovery tactics to find new talent
- Create a lineup that includes opening acts and up-and-comers
- “Follow” your sources through multiple channels – RSS feeds, e-mail subscriptions, and social connections
- Refresh your list by continuously finding and adding new players
Step 3: Organize –review, filter, & categorize
- Aggregate all your incoming sources by making smart use of sorting, segmenting, filtering and visualization tools
- Include a variety of sub-topics, sources, and opinions
- Include competitor content
- Create a quality user experience through the strategic use of categories, sub-categories, and tags
Step 4: Create –add value
- Put it in context – Add commentary to all your curated content
- Take your solo – Create original content inspired by curated content and trends in audience interests and participation
- Balance the act – Create the right curated-to-created ratio based on capacity – your audience’s and yours
Step 5: Share – publish & promote
- Abide by the rule: Curate, create, don’t pirate
- Consider creating an independent brand for your curated content
- Select venues based on audience consumption habits
Each step is important and builds on the one before it. If you follow, but don’t organize, you’re not curating. If you organize, but
don’t create, you’re not curating.
But, don’t worry
Here’s a 19-page ebook by curata that cleanly outlines the process and key steps a content curator needs to go through to create value.Unlike long article texts on the topic, this is a well written outline, for anyone who need to get a good grasp and perspective on what the content curator truly involves
Also Read further: 5 W’s: Who, What, When, Where, Why of Content Marketing?